01 Email marketing / CRM
02 Conversion Rate Optimisation
03 Creative Direction
CREATIVE GROWTH
for emerging fashion brands.
I help independent brands craft distinctive brand experiences and drive growth in the digital age. As a photographer and marketer, I offer a full-service approach — combining visual storytelling with strategic marketing principles.
With seven years of experience working across fashion and lifestyle brands, I merge artistic vision with customer-centric strategies to share narratives that not only engage but convert.
Through email marketing, creative direction, high-end content creation, and visual brand identity services, I transform brand stories into meaningful connections between brands and their audience. Because the most impactful campaigns are the ones told with intention.
EMAIL MARKETING/CRM
CONVERSION RATE OPTIMISATION
CREATIVE DIRECTION
CREATIVE GROWTH
for emerging fashion brands.
INTRODUCTION
I help independent brands craft distinctive brand experiences and drive growth in the digital age. As a photographer and marketer, I offer a full-service approach — combining visual storytelling with strategic marketing principles.
With seven years of experience working across fashion and lifestyle brands, I merge artistic vision with customer-centric strategies to share narratives that not only engage but convert.
Through email marketing, creative direction, high-end content creation, and visual brand identity services, I transform brand stories into meaningful connections between brands and their audience. Because the most impactful campaigns are the ones told with intention.
PREVIOUS CLIENTS
Scotch & Soda
Saba
Jag
Sportscraft
Luana
Fitaz
Luxury Escapes
Niya swim
Falls festival
Skin Holiday
Vanguard Mag
Oldschoolkiller
Ulumatti
Luana
It’s me mgmt
Central models
B Seated
Pierre Winter
Luna loops
Sun of blessing
Lobster mag
Contributor
Buro bali
Sula
Andia collective
PREVIOUS CLIENTS
Scotch & Soda
Saba
Jag
Sportscraft
Luana
Fitaz
Luxury Escapes
Niya swim
Skin Holiday
Vanguard Mag
Oldschoolkiller
Ulumatti
Luana
It’s me mgmt
Central models
FALLS FESTIVAL
Luna loops
Sun of blessing
Lobster mag
Contributor
Buro bali
Sula
Andia collective
pIERRE WINTER
THE PROBLEM
01 SCATTERED SERVICES
Brands engage multiple agencies, freelancers, and in-house teams without a unified strategy, leading to fragmented brand experiences.
02 LACK OF SYSTEMS
Ad-hoc marketing efforts without proper email sequences, retention strategies, or conversion optimisation.
03 CREATIVE WITHOUT STRATEGY
Visuals that don’t convert because they’re not aligned with customer journey and sales objectives.
01 SCATTERED SERVICES
Brands engage multiple agencies, freelancers, and in-house teams without a unified strategy, leading to fragmented brand experiences.
03 CREATIVE WITHOUT STRATEGY
Visuals that don’t convert because they’re not aligned with customer journey and sales objectives.
02 LACK OF SYSTEMS
Ad-hoc marketing efforts without proper email sequences, retention strategies, or conversion optimisation.
THE SYSTEM
01 EMAIL MARKETING & CRM
I create full email marketing set-ups using tools like Klaviyo, including retention systems, automated flows, and segmentation strategies designed to maximise revenue.
02 CREATIVE DIRECTION
I develop high quality brand campaigns, content shoots, and strategic content calendars aligned with sales objectives.
03 CONVERSION OPTIMISATION
I perform website + CRM audits, A/B testing, and strategic website tweaks that improve user experience and conversion rates.
RESULTS
Email marketing
32% REVENUE INCREASE
for Scotch & Soda and a 48% boost in returning customers through strategic email flows and segmentation.
Conversion optimisation
41% HIGHER CONVERSION
Strategic Shopify improvements and an omni-channel marketing approach dramatically increased browsing to purchase rates for fitness brand Fitaz.
Creative direction
2.5X ENGAGEMENT
Increased social engagement and brand recognition for Skin Holiday through photography, optimised visual storytelling, and creative strategy.
Overall growth
€287K ADDED REVENUE
Generated for Australia-based fashion brand JAG over a 6-month strategic email marketing implementation period.
HOW I WORK WITH YOU
Duration
3-MONTH PARTNERSHIP
I work with a maximum of 3-4 brands at a time to ensure every client receives my undivided focus and expertise.
After the initial three months, I offer bespoke ongoing support — tailored to your brand’s growth and evolving needs.
Investment
€3000/MONTH
You’re not hiring a service provider — you’re partnering with a fractional brand architect who understands both the creative and strategic aspects of building a fashion brand online.
WHAT YOU’LL GET
WHAT YOU’LL GET
01 COMPLETE EMAIL MARKETING SYSTEM
Get a fully automated (Klaviyo) email set-up with segmentation strategies, behavioural customer flows, post-purchase sequences, and optimised newsletters.
02 STRATEGIC BRAND ASSETS
Expect high-converting visual content, brand photography, and campaign creatives that reinforce your brand identity while driving sales.
03 OPTIMISED ONLINE STORE
Strategic website improvements will be recommended based on user behaviour analysis, conversion rates and average order value.
04 MONTHLY ANALYTICS AND STRATEGY CALLS
Receive regular reviews of performance metrics with actionable insights and strategic adjustments to maximise results.
NEXT STEPS
Ready to transform your brand?